BLIMP
*Branding
*2022
Blimp is an inflatable furniture brand I invented and branded. After experiencing the difficulty of moving furniture in nyc, I wanted to create a brand that made light, transportable, and stylish furniture pieces. The tagline, “up and away,” has a dual meaning, referring both the light weight of the furniture and its ability to inflate and deflate into a condensed form. The brand name and furniture pieces are built around the concept of other inflatable objects like rafts, floats, and blimps.
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